OFF PAGE SEO? It's Easy If You Do It Smart

 

OFF-PAGE SEO? It's Easy If You Do It Smart

OFF-PAGE SEO? It's Easy If You Do It Smart


Off-page SEO

Do you know that SEO is made up of 2 parts: on-page SEO and off-page SEO?

If this is your first time hearing this, don't worry! You are not the only one to ignore it!

I give you all the necessary information in this article, as well as Laurent's definition :

Off-page SEO, as its name suggests, refers to all the SEO techniques you do outside of your website to improve its positioning on the SERPs and its reputation.

My mentor taught me to differentiate these 2 techniques a long time ago…

OFF-PAGE SEO? It's Easy If You Do It Smart


My definition of off-page SEO

Off-page SEO is mainly based on the creation of backlinks.

Be aware that Google does not only take into account the quality of your content, the relevance of your keywords, the performance of your website, or its mobile adaptation to rank it.

The Mountain View firm also takes into consideration the quality of external links pointing to your website and your e-reputation.

What is off-site SEO for?

As mentioned above, Off-page optimization aims to improve its ranking on the SERPs, without touching any internal elements.

The goal is to increase awareness of your website by getting quality backlinks.

Indeed, if you get quality backlinks:

  • Your site automatically benefits from the notoriety of the sites from which they come,
  • It's positioning on the SERPs improves naturally,
  • You gain visibility, both on search engine results pages and on social media,
  • Your site generates more traffic, which will increase your conversion rate ...

In short, your chances of boosting your turnover are high.

How to get quality backlinks to boost your Off-page SEO?

To increase the number of quality inbound links :

  • Set up an effective link-building campaign,
  • Target high-popularity websites,
  • Make sure their theme matches yours,
  • Create unique, useful, and relevant content,
  • Do not hesitate to write guest articles ( guest blogging ),
  • Don't forget to promote your content on social networks...

Apart from that :

  • Prioritize the diversity of link anchors,
  • Improve your site's brand signals,
  • Do not hesitate to forge partnerships with major brands...

Efficient Web also points out that Off-page SEO is useless without on-page SEO optimization and good technical SEO.

off page seo


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