How can I promote my blog?
10 techniques to promote your blog posts
A business blog can gain 60% more consumers and increase your sales opportunities by 67%. However, writing an article is only the first part of the job. You must make your content clearly visible to attract the maximum number of readers.
To achieve this, discover 10 proven techniques to promote your blog posts!
1. Tease the article before it is published
You know the impact of teasers in cinema!
They whet the appetite of viewers enough to generate the maximum number of admissions when the film is released.
It is possible to use the same technique to promote your blog posts. One to two weeks before publication, start getting readers excited.
You can :
Send the topic covered and the big ideas to all your newsletter subscribers.
Share the title and preview of your article on your social networks.
Integrate a pop-up on your home page announcing the upcoming publication of your blog post.
Be sure to specify the precise date of publication and plan a communication campaign on D-Day, to bring your readers back.
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2. Add the last article in your email signature
Email remains one of the best channels to promote your blog posts. Beyond sharing your publications via the newsletter, remember to add your latest post to your email signature.
In this way, you ensure the constant promotion of your publications and gain more readers. Use a tool like WiseStamp to implement this best practice automatically.
promote blog posts in the email signature
It retrieves your latest post and its title, thanks to an RSS feed, and integrates it into Gmail. You can choose several signature models, in order to stick to your graphic charter and the image of your company.
3. Think about chatbots to promote your articles
Readers aren't always keen on emails urging them to read your latest blog post. Especially since your message can be drowned in the mass of emails they receive on a daily basis.
Why not offer an original alternative thanks to chatbots?
In an automated way, with your RSS feed, these bots can collect data from your blog and send personalized notifications to users. It is possible to create a Messenger chatbot that sends your latest articles to subscribers' Facebook messaging.
A strategy that will dramatically increase traffic to your blog!
If you have a chatbot on your site, use it to offer relevant articles to your visitors. Artificial intelligence can use their history and the pages they consult to suggest content likely to interest them or guide them in their purchases.
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4. Distribute your articles several times on social networks
97% of bloggers use social media to promote their posts. However, to maximize your chances, split your tickets multiple times. When you publish it, you will only reach the audience present at that moment (unless you later decide to sponsor it). By reposting it multiple times, you duplicate the scope.
First, make sure you adapt the post to each platform. You don't promote your article the same way on Twitter as you do on Facebook or LinkedIn. Take into account the general profile of users of each social network and the formats preferred by each audience.
Then, avoid re-sharing the exact same post multiple times. Change the way you present your article to your followers. For example, you can highlight a statistic from the article, summarize it in another, or offer a list of tips (based on the content's subtitles).
The goal is to capture the attention of various parts of your community while building loyalty through a regular and relevant presence.
5. Offer a web push notification
Not all visitors to your blog will be on your mailing list. An effective alternative is to offer them to receive web notifications when there is a new article.
web-push notification
This captures the attention of your readers as soon as new content is published to attract them to your blog. In addition to building their loyalty, you support them in their purchasing journey and remain present in their minds. The chances of conversion are therefore greater.
6. Post articles in Facebook or LinkedIn groups
Facebook and LinkedIn groups give you a great opportunity to share your expert knowledge. By establishing yourself as a go-to resource, you help build trust, while managing your image as an expert.
Share your best articles in your groups, making sure to include a CTA that encourages reading.
Warning:
Do not share ALL your articles. Select them according to the theme of the groups and the discussions involved.
7. Promote your articles via Quora
Web forums like Quora are another source of the traffic to your blog. These online communities allow you to establish your authority by sharing and posting helpful content.
Quora is a very popular question-and-answer forum that can bring a lot of readers to your blog. If you produce an article that answers some of the most asked questions on the platform, promote it.
How?
- Find relevant Quora threads where you can feature your articles
- Write quality answers
- Add links to your blog posts from your replies
8. Use Social Media Ads
If your goal is to convert visitors into leads, you must bet on paid campaigns. And social networks are a great option for that!
Their targeting parameters are very detailed and allow you to engage a perfectly segmented audience. You can also test different titles, visuals, and calls to action to transform your content into a real lead machine.
9. Segment newsletter subscribers
Your subscribers have already expressed their desire to read your articles. So, with each new publication, they should be the first served.
Automate the sending of your new blog posts to the users registered on your list. However, be sure to segment your list based on your blog categories.
For example, if you sell pet products, make sure you send articles about dogs to doggie owners, articles about cats to feline lovers, etc. To do this, in the newsletter subscription form, ask Internet users to tick the type or types of animals they have at home.
10. Publish your articles on LinkedIn and Medium
LinkedIn and Medium represent blogging platforms in their own right.
The good news? You can duplicate your articles on these channels! Nevertheless, some good practices are necessary to avoid boring your readers or being penalized if these platforms end up recognizing duplicate content.
- Wait 7 days before reposting the article on these platforms.
- Rewrite part of the article, especially the titles, and subtitles.
- Rephrase the topics: for example, an article like “5 tips for taking a great Instagram photo” can become “How to take beautiful photos for Instagram? ".
- Add a link to the original content to redirect readers to your blog.
Thousands of blog posts are published every day!
To distinguish yourself and retain your readers, ensure constant promotion by following these 10 techniques. You can also delegate their promotion to freelance web marketing professionals.
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