7 Reels Ideas for Instagram: Business Special
Want to post Reels on Instagram, but lack inspiration? Looking for business-friendly ideas relevant to your social media strategy?
Reels are a great way to grow a professional Instagram account … provided you use them well!
They then make you gain visibility on Instagram and allow you to convert your subscribers into customers.
On the spot, I offered to share with you some ideas for business Reels for Instagram.
Whether you are a florist, an emailing expert, a wedding planner, or
even a tech SME manager, can adapt these ideas to your field of activity.
Ready to get your Insta account off the ground with Reels ?
Let's go
1. Share UGC content
UGC content (user-generated content ) is content generated by users or customers of a brand in an organic and natural way.
For example, it can be a customer review or a product test.
These videos are more human and authentic than those directly created by a company or brand.
They allow you to create a strong link with your audience.
Here are some examples of companies using UGC in their video content:
Sephora: the brand shares beauty tutorials made with their products.
GoPro: the company shares videos of athletes filming themselves with their equipment.
Lightroom: Lightroom shares retouched videos made by users of the application.
But that's not all!
You can also share reviews and customer testimonials.
The possibilities are endless with the UGC!
This Reel Instagram idea is a great way to show off social proof while connecting with your audience.
But then, how do you get these videos to boost your digital marketing?
Here are 3 very simple ways to achieve this:
Search for content generated spontaneously by your users using hashtags.
Organize contests to encourage people to create Reels with your products.
Use an agency or an influencer directly to generate UGC videos for your Reels. (Yes, we can regret it, but today, many companies and entrepreneurs buy UGC to humanize their accounts).
2. Give advice to your audience in front of the camera
This type of Reel is ideal for showing your expertise to users!
I recommend that you film them facing the camera in order to create proximity with the Internet users who will watch your video.
But what kind of advice to share?
Focus on the desires of your target:
What results does she want to achieve?
What are its objectives?
You then have a subject that will interest your potential customers.
Let's take an example.
You are an image coach, your clients want to assert their style and find clothes that highlight them.
Turn a Reel to explain how to lengthen your figure!
The important thing for this type of video is to have a good hook.
Here are a few that will immediately grab your audience's attention:
3. Make a humorous video with a trending sound
A trending sound is a popular music that is a passing fad and goes viral.
If you Reel on a trending sound, it has a better chance of appearing in the news feed and therefore of being discovered by as many users as possible.
To know the sounds of the moment, it's simple.
Go to the Instagram Reels feed and scroll down.
Most of the sounds you find there are "trendy" and the videos that use them are highlighted by the algorithm.
Some of these sounds are perfect for making humorous videos.
Take fun audio and reinterpret it to your liking, as this online school to become a community manager does above.
This type of Reel with this kind of staging works very well on Instagram.
Indeed, with this touch of humor, your content is unique and will connect with your users.
4. Answer a recurring question from your prospects
You can shoot a Reel in front of the camera to answer a recurring question from your audience.
Thus, not only do you demonstrate your expertise, but in addition, you answer the objections of your prospects.
For this kind of Instagram Reel and to save time, I advise you to write the script before filming yourself.
The video must be short and punchy to be effective.
My tip: film yourself using a teleprompter (there are mobile applications for this both on the App Store and on Android).
So, no more stuttering and “uh”. Your speaking rate is smoother. Since you don't have to focus on what you're saying, you can focus on the tone of your voice and the rhythm.
5. Make a backstage video of your business
This type of Reel is great for humanizing your business account.
It consists of showing your workplace or events in your entrepreneurial life.
In other words, you bring your audience behind the scenes of your business, and that, Internet users love it!
For example, you can show your workshop or your offices, or even make a mini vlog during an event organized by your box.
For this type of video, I advise you to put “ feel good” music, if possible trendy.
Showing the scenes of your activity appeals to as many people as possible, and will earn you subscribers ...
6. Share a before/after, an idea of Reel Instagram to test absolutely
A format that is very popular: the before/after!
The goal is to show a transformation.
It's very visual, so it works perfectly for video. In addition, this type of Reel has strong viral potential!
Here are some before and after ideas that work well in the Reel:
- Photographer: before/after photo editing.
- Community Manager: before/after of an Instagram feed.
- Hairdresser: before/after a haircut.
- Web designer: before/after of a website.
For music, I recommend 2 options:
A sound with an easily identifiable break in rhythm. Make the transition at the moment of change of pace.
2 excerpts of songs that respond to each other.
My advice: add a call to action if you want to have the same results. Contact me from my Instagram profile!
7. Offer a tutorial to its subscribers
With this type of Reel, you show your expertise while sharing a simple trick to reproduce with your subscribers.
This is the type of Reel that Internet users love to record!
Here are some tutorial ideas for your Instagram Reels:
- Wedding Planner: tutorial on how to make a balloon arch.
- Florist: flower arrangement accessible to all.
- Online decoration store: how to better organize your workspace with such accessories.
- Catering: an easy recipe.
- Photographer: photo editing.
Assembly, 2 ways to do it:
Film the tutorial and then add a voiceover that gives the explanations. Add subtitles.
Film the tutorial, annotate the explanations in subtitles, and add trendy music.
Audrey: thank you Yacine for all these practical tips for finding ideas for Reels to promote a business. We often forget it, but the Reel “say thank you” is also a blockbuster. Thank your customers, your partners, your team… you will be surprised at the engagement rate.
FAQ – 3 Frequently Asked Questions About Instagram Reels Ideas
How to find inspiration for your Instagram Reels?
Follow companies that use the Reel format and analyze how they use it to propel their account on Instagram. You can adapt these ideas to your industry.
What is the best type of Reel for businesses?
Many types of Reels are suitable for businesses. In particular, you can offer tutorials, and advice in front of the camera or even show backstage.
Do you have to show up in your corporate Reels?
No, it is not mandatory to show up in your Company Reels. You can film your workspace, add a background and write text or offer UGC content. However, it is important to show faces to humanize your account (those of your customers for example).
Instagram Reels Ideas Infographic
Conclusion of these 7 Instagram Reels Ideas
You now have everything you need to create business Reels that hit Instagram!
You can share UGC content, give advice in front of the camera, make a humorous video, answer a recurring question, make a backstage video, share a before/after, or even offer a tutorial.
So which of these ideas inspires you the most for your Instagram content strategy?
Are you doing Reels for your brand or company's Instagram account? Tell us in the comments the type of Reel you prefer to make!
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